Have you ever heard of OKR? This abbreviation stands for Objectives and Key Results. It is a management methodology that was developed by Andrew S. Grove, former CEO of Intel, and popularised by Google, which has it has been using since 1999. OKR is a way of setting targets and monitoring progress in a simple and clear manner, aligned with your company’s business strategy.

OKR is made up of two main elements: the Objective (O) and the Key Results (KR). The objective is a qualitative statement that expresses what you want to achieve in an inspiring and challenging manner. Key results are the quantitative indicators that measure the success of the objective in a specific and measurable manner.

For example, an objective could be “Improve customer satisfaction” and the key results might be:

• Increase NPS (Net Promoter Score) from 70% to 85% by the end of the quarter.
• Reduce average support response time from 24 hours to 12 hours by the end of the month.
• Increase the customer retention rate from 80% to 90% by the end of the year.

Benefits of OKR

OKR is a powerful methodology that can provide organisations with a number of benefits, such as:

• Focus: by defining clear and prioritised objectives, the company avoids wasting time and resources on activities that do not add value or that are not aligned with the business strategy.
• Transparency: by making objectives and key results visible to all employees, the company promotes a culture of trust, collaboration and shared responsibility.
• Agility: by frequently monitoring key results, the company can quickly identify performance deviations and take the necessary corrective actions.
• Innovation: by establishing challenging and ambitious objectives, the company stimulates creativity, learning and experimentation among employees.